It would be like Thomas Keller dubbing his New York outfit “The Eastern French Laundry” instead of “Per Se”, a name specifically chosen to reflect the fact it would be no mere transplant of the California restaurant. It doesn’t strike me as uncharitable to call this a failure of the imagination. Its name? The Fullerton Bay Hotel, of course.įullerton Bay Hotel | Photo: Tale Architects However, it was always the intention that The Fullerton Hotel have a twin, and nearly a decade later, construction finished at a 98-key boutique hotel on the opposite side of Fullerton Road, facing the bay. Aberdeen granite and Doric columns turned out to be a great backdrop for a stay, and it quickly established itself as one of Singapore’s premier heritage hotels. If there’s one thing I’m not entirely convinced about The Fullerton Bay Hotel, it’s their approach to branding.īack in January 2001 the doors officially opened at The Fullerton Hotel, a brand new 5-Star hotel inside the historic Fullerton Building.
